Marketing

Unlocking SEO: A Guide for Nonprofits and Small Businesses

In the digital age, making your organization stand out online is crucial. That’s where Search Engine Optimization (SEO) comes into play. SEO might sound like a complex concept, but fear not – this guide breaks it down into simple, actionable steps. Whether you’re a nonprofit leader or a small business owner, this beginner’s guide will help you understand the basics of SEO and why it’s essential for your online presence.

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Four areas of marketing your nonprofit needs to focus on

We’ve seen time and time again how common it is for nonprofit marketers to get overwhelmed as you juggle all the hats you wear. In our experience, when you focus on the following four areas, you’ll set your marketing team up for success (even if you’re a team of one). Not only will you be able to focus your energy, but you’ll also be able to reach more people who want to support the important work your organization does!

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