Blog

Marketing tips from professionals in the industry.

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Digital Marketing
Andie Murphy

Navigating Yahoo and Google’s New Email Authentication Requirements

As of February 1, 2024, Yahoo and Google put in place stricter authentication requirements to lessen spam and phishing. The end goal for email users is that their inboxes will have more legitimate emails and fewer emails that put people at security risk.

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Marketing
Charissa Marciniak

Insights from Three Years as an Agency Founder

November was a big month for us over here at Right Relations! Since founding the agency back in 2020, we have had the honor of supporting many incredible people, organizations and missions. Looking back, I’m filled with so much gratitude and excitement for the future.

Digital Marketing
Andie Murphy

Unlocking SEO: A Guide for Nonprofits and Small Businesses

In the digital age, making your organization stand out online is crucial. That’s where Search Engine Optimization (SEO) comes into play. SEO might sound like a complex concept, but fear not – this guide breaks it down into simple, actionable steps. Whether you’re a nonprofit leader or a small business owner, this beginner’s guide will help you understand the basics of SEO and why it’s essential for your online presence.

Digital Marketing
Andie Murphy

What the Google Analytics 4 Transition Means for You

Google Analytics has long been a popular choice for businesses and website owners seeking valuable insights into their online performance. For more than a decade, Universal Analytics (UA) has served as the standard measurement solution, but Google Analytics 4 (GA4) has emerged as its replacement.

Digital Marketing
Andie Murphy

Are you properly tracking your marketing efforts?

Are you tired of investing time and resources into marketing efforts without knowing if they’re truly paying off? It’s time to put an end to the guessing game and harness the power of data tracking. By measuring your key performance indicators (KPIs) you can see what works and what doesn’t and further optimize your marketing efforts to achieve your goals effectively.

Digital Marketing
Andie Murphy

How are you staying connected after your events?

It’s gala season! Hosting events builds a sense of community around your organization and mission, but what happens after the event? How do you continue to foster that connection with your donors and supporters?