Marketing with Purpose
At Right Relations, we believe marketing should feel authentic
not like a
cold sales pitch
Done right it’s a powerful way to connect your product, service or mission with the people who need it most. That’s why we focus on purpose-driven marketing that builds trust, drives action and moves your business forward.
Serving Businesses and Nonprofits
We partner with small businesses, nonprofits, startups and brands nationwide to elevate their marketing. Fully remote, with offices in St. Louis and Boston, we’re here to support you—no matter where you are.
Alongside our core team, we collaborate with a trusted network of talented designers, copywriters, digital strategists and other specialists.
You’ll get the expertise of seasoned marketing professionals and a custom-built team, personally managed by us, so you never sacrifice attention to detail or flexibility. This model allows us to deliver marketing that aligns with your goals, fits your needs and meets your business wherever you’re at.
Our Team has worked with
Our Team
Charissa Marciniak
Founder and Owner | Head of Client Relations and Partnerships
Boston, MA
Charissa is passionate about all forms of communication. She loves helping others create meaning for their brand. With over a decade of experience in both profit and nonprofit marketing, she founded Right Relations to fill the gap in marketing support for nonprofits and businesses of all sizes, having seen firsthand the unique challenges they face. She firmly believes that marketing should be tailored to each institution, making it possible for them to reach their customers in a meaningful way.
Since starting Right Relations, she has worked with all types of businesses and organizations. Charissa helps her clients achieve success and find clarity in their marketing strategies. She specializes in guiding businesses through all facets of the strategy, activation and launch processes.
Outside of work, she loves:
- Taking a pilates class
- Exploring her neighborhood on foot
- Supporting the local Boston arts scene
Sara Christine Chojnacki
Head of Strategy
Los Angeles, CA | Taos, NM
Sara Christine is a charismatic and tenacious innovator and customer experience advocate. Her contagious enthusiasm and high energy inspire teams across the globe to work towards shared visions and goals, harnessing team strengths to improve company-wide performance and increase the bottom line.
Sara has designed and developed ‘in real life’ world-class CX/UX successes and created unique working paths from projects with multiple agencies as a vendor to being on the client side as an executive to being a moderator between both. Her dedication, drive, passion and discipline transform challenges into serious change.
She has helped create successful change, increased engagement, lowered costs and improved the bottom line for companies including The Walt Disney Company, NBC Universal, CO-OP Financial Services, Ford Motor Company, Blizzard Entertainment, Nestlé, Mattel, Inc., THINK Conference and Dole Food Company.
Sara is the creator of The Thinker’s Advantage, a leadership thinking framework that helps leaders and teams move from reactive execution to clearer, more intentional decision-making when the stakes are high.
Outside of work, she loves:
- Hiking the Enchanted Circle
- Crocheting tiny amigurumi creatures
- Running a pizza pop-up called Holy Pies
Andie Murphy
Director of Operations
St. Louis, MO
Andie finds joy in helping others and making the world a better place. Her passion for the arts led her to a career in nonprofit marketing, which later expanded into a broader marketing scope. With experience across multiple marketing disciplines, she excels at managing complex projects while keeping the big picture in focus.
She enjoys working with mission-driven organizations, bringing order to complex projects and creating clear, compelling content that helps clients achieve their goals.
Outside of work, she loves:
- Reading a great book
- Exploring the outdoors
- Trying one of the countless incredible restaurants around St. Louis
Abby Frohne
Media and Creative Services Manager
St. Louis, MO
Abby has a passion for visual communication. Marrying her specialities in advertising, media buying, and design, she creates effective marketing campaigns that can maximize any budget. She has spent her career in non-profit marketing promoting organizations of all sizes including the Saint Louis Art Museum, Mildred Lane Kemper Art Museum at Washington University in St. Louis, COCA – Center of Creative Arts and The St. Louis Black Repertory Company.
Outside of work, she loves:
- Spending time with her family and pets
- Tackling a new hand embroidery project
- Watching and rewatching Mysteries at the Museum
Let’s get the conversation started
Need clarity on your marketing goals or help implementing an existing plan? Our team can do it all–let’s talk! Schedule a free consultation with us.
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