Blog

Marketing tips from professionals in the industry.

Digital Marketing
Andie Murphy

How are you staying connected after your events?

It’s gala season! Hosting events builds a sense of community around your organization and mission, but what happens after the event? How do you continue to foster that connection with your donors and supporters?

Marketing
Andie Murphy

Tips to leverage your nonprofit board for your marketing

January often brings new ideas, new goals and new excitement. As you lean into that excitement, it’s a good time to take stock of where your nonprofit’s board fits into your marketing goals. Your marketing efforts will be even stronger if you can engage your board around your plans.

Public Relations
Andie Murphy

How to create newsworthy press releases for your nonprofit

There are many different factors to define “newsworthiness” and each news outlet has unique parameters to determine what they will share with their audience. While coverage is never guaranteed, asking these questions can help you frame your release in a manner that is more likely to get picked up.

Laptop with a dark green caution symbol surrounded by books and plants
Digital Marketing
Andie Murphy

Navigating Yahoo and Google’s New Email Authentication Requirements

As of February 1, 2024, Yahoo and Google put in place stricter authentication requirements to lessen spam and phishing. The end goal for email users is that their inboxes will have more legitimate emails and fewer emails that put people at security risk.

Woman sitting at a desk writing into a planner
Marketing
Charissa Marciniak

Insights from Three Years as an Agency Founder

November was a big month for us over here at Right Relations! Since founding the agency back in 2020, we have had the honor of supporting many incredible people, organizations and missions. Looking back, I’m filled with so much gratitude and excitement for the future.

Digital Marketing
Andie Murphy

Unlocking SEO: A Guide for Nonprofits and Small Businesses

In the digital age, making your organization stand out online is crucial. That’s where Search Engine Optimization (SEO) comes into play. SEO might sound like a complex concept, but fear not – this guide breaks it down into simple, actionable steps. Whether you’re a nonprofit leader or a small business owner, this beginner’s guide will help you understand the basics of SEO and why it’s essential for your online presence.