Nonprofit Marketing

Unlocking SEO: A Guide for Nonprofits and Small Businesses

Digital Marketing, Marketing / /

In the digital age, making your organization stand out online is crucial. That’s where Search Engine Optimization (SEO) comes into play. SEO might sound like a complex concept, but fear not – this guide breaks it down into simple, actionable steps. Whether you’re a nonprofit leader or a small business owner, this beginner’s guide will help you understand the basics of SEO and why it’s essential for your online presence.

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Are you properly tracking your marketing efforts?

Digital Marketing / /

Are you tired of investing time and resources into marketing efforts without knowing if they’re truly paying off? It’s time to put an end to the guessing game and harness the power of data tracking. By measuring your key performance indicators (KPIs) you can see what works and what doesn’t and further optimize your marketing efforts to achieve your goals effectively.

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Four areas of marketing your nonprofit needs to focus on

Marketing / /

We’ve seen time and time again how common it is for nonprofit marketers to get overwhelmed as you juggle all the hats you wear. In our experience, when you focus on the following four areas, you’ll set your marketing team up for success (even if you’re a team of one). Not only will you be able to focus your energy, but you’ll also be able to reach more people who want to support the important work your organization does!

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