Google Analytics has long been a popular choice for businesses and website owners seeking valuable insights into their online performance. For more than a decade, Universal Analytics (UA) has served as the standard measurement solution, but Google Analytics 4 (GA4) has emerged as its replacement.
What the Google Analytics 4 Transition Means for You Read More »
In the July Report, we dive into Twitter updates, how Meta might be prioritizing their internal publishing tools and Instagram Reel updates you should know about.
July Right Now Report Read More »
In the June Right Now Report, we dive into why your email list might need a thorough cleaning, how to know if your brand should join in on the hype and we’ll share the key takeaways from the mid-year marketing industry reports.
June Right Now Report Read More »
Are you tired of investing time and resources into marketing efforts without knowing if they’re truly paying off? It’s time to put an end to the guessing game and harness the power of data tracking. By measuring your key performance indicators (KPIs) you can see what works and what doesn’t and further optimize your marketing efforts to achieve your goals effectively.
Are you properly tracking your marketing efforts? Read More »
In the May Report, we cover short-form content, Lemon8, tips for optimizing your emails and if you should be using old-school clip art in your graphics.
May Right Now Report Read More »
It’s gala season! Hosting events builds a sense of community around your organization and mission, but what happens after the event? How do you continue to foster that connection with your donors and supporters?
How are you staying connected after your events? Read More »
In the April Right Now Report, we cover Canva’s New Tools, TikTok’s future and considerations you should make before using memes.
April Right Now Report Read More »
In the March Right Now Report, we cover Meta’s new paid service, Google Analytics’ upcoming switch to GA4, and the rising popularity of Artificial Intelligence (AI) tools in marketing.
March Right Now Report Read More »
January often brings new ideas, new goals and new excitement. As you lean into that excitement, it’s a good time to take stock of where your nonprofit’s board fits into your marketing goals. Your marketing efforts will be even stronger if you can engage your board around your plans.
Tips to leverage your nonprofit board for your marketing Read More »
There are many different factors to define “newsworthiness” and each news outlet has unique parameters to determine what they will share with their audience. While coverage is never guaranteed, asking these questions can help you frame your release in a manner that is more likely to get picked up.
How to create newsworthy press releases for your nonprofit Read More »