June Right Now Report
The Right Now Report gives you the high-level updates you need without the unnecessary clutter. This month, we’re covering what comes after the event, how (and why) to show your impact and a reminder that even when marketing evolves, its core purpose stays the same. If you’re in the nonprofit space, this edition offers practical ways to stay connected to your community.
Why You Need a Post-Event Checklist
It can feel like an all-out sprint to get an event across the finish line. But what happens after is often just as important as the event itself. It’s your chance to connect, reflect and set up future success. A quick post-event checklist can help you accomplish all of that.
We have created a list of the key tasks we recommend you consider adding to your post-event checklist:
- Email: Send a thank-you to attendees or a recap to all of the contacts on your email list.
- Social Media: Share images, testimonials, press mentions or behind-the-scenes moments. Bonus tip: make sure to tag key participants to help extend the lifetime of the post.
- Website: Update your events page or homepage. If you had a registration link, switch it to an impact story, thank-you note or relevant upcoming opportunity. You should also update any buttons so they no longer encourage people to buy tickets and instead can read “Tickets are no longer available” or “Stay tuned for future events.”
- Outreach: Personally follow up with partners, donors, volunteers or speakers to thank them and share information about future events.
- Capture Metrics: Track metrics like attendance, donations, engagement, press mentions and social reach. Once you’ve gathered this data, make sure to put it in a central location so it can be used in the future.
- Debrief: Take some time to ask yourself and your team, “What worked?” and “What didn’t?” and document that feedback while it’s fresh.
- Organize Assets: File away photos, presentations, templates or signage you may want again.
- Prep for the Next Event: List immediate to-dos and long-term notes, listing even minor details that might come in handy next time, such as what snacks or drinks ran out quickly.
Post-event work doesn’t need to be complicated. Small tasks can help you build on momentum instead of starting from scratch next time. Even if it takes a while to mark off your whole list, taking it one task at a time is still worth it!
Do You Need an Annual Report?
If your fiscal year is coming to an end, you might be thinking about how to put a bow on everything you’ve accomplished, and talks of annual reports might be starting. Organizations of all sizes should take time to share their impact with their communities. That doesn’t have to mean you need to create a shiny brochure or 20-page document. These days, nonprofits are getting creative with how they report on their work.
Here are some formats we’ve seen work well:
- An infographic with your key stats
- A video featuring partners, staff, or community voices
- A microsite or webpage with photos, financials and calls to action
If you can repurpose your impact reporting across multiple platforms, even better. While some people might read a full email or document, others may prefer to catch the highlights through social media posts.
If funders or partners expect a more formal report, think about how you can meet that need while staying true to your voice and capacity. A thoughtfully designed 2–3 page PDF or digital report with visuals and quotes can be just as effective as something longer.
Your community wants to know:
- What changed because of your work?
- What impact did their support help create?
- And how can they stay involved?
According to CCS Fundraising, 97% of donors said that seeing the impact of their gift was a major reason they chose to give.
Whether it’s a formal report or a brief update, it’s always worth it to communicate your impact.
Not sure where to start? We help organizations create annual reports, offering everything from strategic guidance to full-service support with copy and design included. Contact us today!
Marketing Keeps Changing, but the Fundamentals are Still the Same
There’s no shortage of change in marketing, with the introduction of AI tools, shifting algorithms, new platforms and updated privacy rules, it’s easy to feel like you’re falling behind. But at the end of the day, marketing is still about connecting with the people who need to hear about your product, service or mission.
The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
It’s all about offering something of value. That’s true whether you’re writing a fundraising appeal, posting a workshop reminder or designing an event flyer. You don’t have to chase every trend to be effective. Be willing to experiment by trying a new channel, format, or tool, but don’t toss out what’s working just because it’s not shiny or new. While the tools will keep changing, your approach should stay grounded in the people you’re trying to reach.
The best marketing isn’t always splashy or viral. It looks like clear, honest communication that meets people where they are.
Focus first on understanding your audience, who they are, what they need and where they spend time. Then pick one or two channels or tactics that make sense for your goals and resources. Start small, measure what works and build from there.
Need help figuring it out? Reach out to us to discuss the right strategy for your business.
If you have any questions about these topics or would like support in implementing these trends in your own marketing strategy, we’re here to help. We’re committed to helping you navigate the ever-changing landscape of digital marketing with ease.
We’d love to hear from you! Reach out to us today to explore how working with Right Relations can help you stay ahead of the curve and bring joy back to your marketing efforts.