June Right Now Report

It can be daunting to try and keep up with new trends, updates and best practices, while you are managing everything else that goes into running an organization. At Right Relations we are the marketing experts so you don’t have to be.

We created the Right Now Report to give you the high-level updates you need without the unnecessary clutter. In the June Report, we dive into why your email list might need a thorough cleaning, how to know if your brand should join in on a trend and we’ll share the key takeaways from the mid-year marketing industry reports. 

It’s time to clean up your email list

Scrubbing your list can be time-consuming, but it ensures your emails end up right where you want them – in inboxes.  This is especially important in light of Google’s updated inactivity policy. Accounts inactive for two years may be deleted, along with their contents, causing undeliverable messages. If these emails stay on your list, they can lead to an increase in hard bounces ultimately affecting your email deliverability overall.

To prevent this, update your email list by removing contacts showing no engagement or long-term inactivity, as well as addresses that consistently bounce or return errors. Before removing unengaged subscribers, try re-engagement campaigns with personalized messages and incentives. Click here for Mailchimp’s guide to refreshing your list. Regularly cleaning your list improves deliverability rates, sender reputation and optimizes your marketing efforts while fostering a stronger relationship with your audience.

How to know if your brand should join in

Sometimes you log in to your social channels and see that everyone is doing something new – whether it’s a viral meme or changing their logo. It can be tricky to know if you should too. This June, you might be wondering how your organization should engage with Pride. Whether or not your organization should change its logo to a rainbow for June, depends on various factors, including the organization’s values, target audience and commitment to supporting LGBTQ+ rights.

Opinions within the LGBTQ+ community regarding organizations changing their logo to a rainbow for Pride Month vary widely. While some appreciate and support the gesture as a sign of solidarity and inclusion, others emphasize the importance of authenticity, long-term commitment and concrete actions that go beyond symbolic changes. 

Substance over symbolism is valued, with expectations for organizations to actively support LGBTQ+ rights and create inclusive policies. There are also concerns about organizations exploiting Pride Month to make a profit ie. “rainbow washing”. Intersectionality and inclusivity are crucial considerations to ensure that support extends to all LGBTQ+ individuals. 

Ultimately, it’s important to listen to diverse voices and engage in open dialogue when considering actions related to Pride Month or LGBTQ+ support.

We’ve read the most recent digital marketing reports so you don’t have to 

With the sunshine of summer, comes the mid-year marketing reports! Recent findings from various digital marketing reports shed light on how business leaders are recognizing the ever-changing nature of social media and its profound impact on organizations. Here are the key takeaways: 

  • Social media investment is expected to rise as leaders recognize its importance in building brand reputation and loyalty in a competitive environment.
  • Prioritizing relationships and active listening to the audience are still emphasized for fully benefiting from social media’s loyalty-building potential.
  • Many organizations underutilize social media data due to limited access to tools and lack of integration, highlighting the need for infrastructure investment.
  • Leaders anticipate there will be an increased use of AI technology in marketing. The changes are expected to create more efficient workloads, automatically tailor strategies to evolving consumer needs, and leverage social media data effectively.

Investing in social media, utilizing social data effectively, embracing emerging technologies like AI, and prioritizing exceptional customer care are crucial for future growth and success. 

If you have any questions about these topics or would like support in implementing these trends in your own marketing strategy, we’re here to help. We’re committed to helping you navigate the ever-changing landscape of digital marketing with ease.

We’d love to hear from you! Reach out to us today to explore how working with Right Relations can help you stay ahead of the curve and bring joy back to your marketing efforts.

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