July Right Now Report

We created the Right Now Report to give you the high-level updates you need without the unnecessary clutter. In the July Report, we dive into Twitter updates, how Meta might be prioritizing their internal publishing tools and Instagram Reel updates you should know about. 

Do you own your social media channels?
 

On Saturday, July 1 Twitter users noticed that they were seeing a “rate limit exceeded” error meaning they had reached the total number of tweets they were able to view for the day. Later on Saturday, Twitter unveiled new viewing limits for both verified and unverified accounts via Elon Musk’s account.

The announcement came as a response to the perceived “extreme levels of data scraping” undertaken by AI companies, particularly OpenAI and Google, in their efforts to train advanced chatbot models.

 Twitter set different daily tweet viewing thresholds for verified and unverified accounts and newly registered users. This change has already been rolled back, but it’s an example of just how quickly platforms can change. 

While social media channels provide valuable opportunities for brand visibility and engagement, it is crucial to recognize that the rules and limitations can change at any time, as demonstrated by Twitter’s decision to impose viewing limits. Marketers should approach social media as rented spaces, understanding that the platforms hold the power to implement changes that may impact their strategies and tactics.  It’s important to keep in mind that we also have no control over how quickly a platform can impose new restrictions, reprioritize specific types of content or even shut down completely.

Should you be using a third-party scheduler for your Meta posts?
 

Social media users have rising suspicions that Meta might prefer that users utilize their own tools and features for scheduling posts and managing content on Meta platforms. Previously, there was no concrete evidence suggesting that Meta reduces the visibility or reach of posts simply because they were scheduled using third-party apps. However, recent evidence has emerged contradicting this belief, with social media managers and marketers noticing changes. Users now have the ability to hide posts shared by scheduling platforms such as SproutSocial, HootSuite, Buffer, Later, and others. This has led to concerns about the potential impact of using third-party scheduling apps on brands’ organic reach.

Some marketers speculate that Meta’s actions imply that running ads is necessary to effectively reach customers and gain broader visibility, thereby potentially reducing the organic reach of brands. Others view it as a way for Meta to promote the use of their own platforms.

Until more information becomes available, our recommendation at Right Relations is to continue using your preferred scheduling platform if there haven’t been significant changes to reach. However, we’ll continue to monitor the situation as it develops.

Instagram users can now download Reels to their devices
 

Head of Instagram, Adam Mosseri, recently shared on his Instagram Broadcast channel the introduction of a new feature: the ability to download reels from public accounts to your camera roll. According to Mosseri, users can simply tap the “Share” icon (shaped like a paper airplane) on a reel they like and choose the “download” option. When a video is downloaded, it will display the Instagram logo and the associated account name. TikTok also follows a similar approach by including a watermark on downloaded videos.

With the change, you can recommend that members of your audience download Reels giving them access to your content even when they are offline or have limited internet connectivity. This can be beneficial for individuals who want to view or share reels in environments with poor network reception or for those who prefer to have their favorite content readily available on their devices.

It’s important to note that this change does not allow users to download all videos on Instagram. Reels posted on private accounts cannot be downloaded, even by their followers. However, users can still save Instagram content, including Reels, to their collections for future reference.

Public accounts have the option to update their settings to prevent downloads if desired. It’s worth mentioning that this feature update is currently only available in the United States, and there is no information yet on whether it will be rolled out in other markets.

If you have any questions about these topics or would like support in implementing these trends in your own marketing strategy, we’re here to help. We’re committed to helping you navigate the ever-changing landscape of digital marketing with ease.

We’d love to hear from you! Reach out to us today to explore how working with Right Relations can help you stay ahead of the curve and bring joy back to your marketing efforts.

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